So the big question – how does digital marketing help our business? Well, to answer your question, in many ways. Here are a few ways that using digital marketing and advertising can help your business get noticed by potential customers:
1. Social media advertising
This is a big one right here so depending on where you are and where your business is located this can be a very effective way of advertising your business inexpensively. In many small towns across the country, rather than having websites, many businesses will utilize Facebook as a placeholder for their website and advertise their business.
To make short work of advertising, Facebook offers various advertising methods including display (images), video, messaging, and more. You can aim these advertisements at specific demographics including age, geography, employment, interests, education, groups, and much more. Use this advertising capability to save you time by constantly promoting your business so you can focus on your core business practices.
2. Google Advertising
Google ads are super affordable and very effective. Want your business to be on the top of the list of search results when people search for a specific word or phrase? Google ads can do that for you for a small price. Google also has a wide variety of other types of advertising methods including video, display, GMail (email ads that show up looking like emails), and more.
One of the best parts about Google advertising is that you can create “remarketing lists”, which are basically an effective way of advertising to people who have already expressed interest in your product or service by landing on your website. Which brings us to our next topic:
If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you? Then we use RETARGETING! Yes! Have you ever visited a website for say clothing as an example and later on “randomly” saw an advertisement for that specific brand while scrolling through your Facebook feed or Instagram feed? That wasn’t random and it is very intentional. It’s called retargeting and this is how we convert potentially interested people into actual customers.
These three methods are just the tip of the marketing iceberg, but can help you get started and on your way to bringing in new customers and expanding your brand awareness without breaking the bank.