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Does digital marketing work?
Check out the case studies below to see how digital marketing can help grow your business and increase your revenue.
La Quinta by Wyndham
Google Search Ads
With more than 870 hotels across the U.S., Mexico, and Canada, La Quinta Inns & Suites knew it was crucial to drive early consideration and re-engage with travelers throughout their trip research.
The brand used data from their customer loyalty program to target Google Search ads and create a strategy to bid on users differently at various stages of the purchase journey, while also driving down their cost-per-booking. These newly implemented audience and bidding strategies drove an 83% increase in bookings as compared with previous years, and now drive 32% of La Quinta’s paid hotel bookings through Google.
Trivago
Google Display Ads
Trivago, a hotel search platform, used Smart Display campaigns to help travelers around the world find hotel rooms that meet their travel needs. Their primary goal was to increase bookings while maintaining steady costs. The travel brand provided headlines, descriptions of its hotel listings, and images of destinations. Google Ads did the rest — creating over 25,000 tailored ads and showing them to travelers shopping for hotel deals.
As a result, Trivago drove 36% more conversions at the same cost-per-booking, compared with similar Display campaigns. The brand now uses Smart Display campaigns across markets in Europe, Asia, and North America.
Telecom Egypt
Video Campaigns
In 2017, Telecom Egypt launched WE, a 4G service brand. WE had two goals: increase recognition of their brand as a new mobile operator and drive consumer attention to their prepaid cards.
As part of their campaign, WE chose to use YouTube to maximize their reach. Their YouTube campaign ran for one month and used a variety of ad formats and targeting techniques, including Remarketing, In-Market, and Affinity Audiences. In that time, WE achieved 80% reach among their intended audience, helping them increase overall awareness. To top it off, their ads saw an average watch time that was 484% better than similar campaigns they’d run in the past.
Homebook
Shopping Ads
Homebook is a Polish comparison-shopping service for home & garden decor. After a successful launch in 2015, the site experienced a drop in performance during early 2018. In response, Homebook set out to increase the volume and quality of its online traffic.
With the help of Shopping ads, the site saw a 173% uplift in purchases between March and May 2018. Performance hit a record high in April 2018, when Shopping campaigns generated a further 235% increase in transactions and 156% increase in revenue.
Check out the case studies below to see how digital marketing can help grow your business and increase your revenue.