Trivago, a hotel search platform, used Smart Display campaigns to help travelers around the world find hotel rooms that meet their travel needs. Their primary goal was to increase bookings while maintaining steady costs. The travel brand provided headlines, descriptions of its hotel listings, and images of destinations. Google Ads did the rest — creating over 25,000 tailored ads and showing them to travelers shopping for hotel deals.
As a result, Trivago drove 36% more conversions at the same cost-per-booking, compared with similar Display campaigns. The brand now uses Smart Display campaigns across markets in Europe, Asia, and North America.